We are excited to announce the 2022 release of Brunswick’s annual Connected Leadership study.
We asked 6,400 employees and financial readers across 7 markets about their expectations of corporate leaders. Bolstering these findings, we conducted 16 in-depth interviews with best-in-class Connected Leaders and their teams from leading companies around the world.
The data uncovered that stakeholders expect executives to use social media to lead. But it has never been more important to get it right.
The line that once sat between what is online and offline has been permanently erased. Leaders who understand the importance of communicating online build authentic, trusted platforms that advance business objectives and lead to tangible, real-world outcomes. From recruiting new talent, to fostering investor and media relations, to leading through crises, investing in effective Connected Leadership is now a business imperative.
Download the full report here or scroll down for our research highlights.