The Advisory | Brunswick

The Advisory

Issue 3 – 3 min read

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Since the launch of the Connected Leadership 2021 report, we’ve received excellent questions regarding how leaders can utilize our insights and begin to implement their own styles of Connected Leadership. Beginning March 11th, we’ll host a series of webinars to answer these questions and more. Please register here. We hope to see you there!


Read the most recent column from The Brunswick Review: Modern Management of Misinformation

Whether in politics or public health, we’ve witnessed the real-world consequences of disinformation and misinformation. When directed toward businesses, the costs differ but are no less tangible—meaning that confronting and combatting misinformation has to be on every leader’s agenda.

Why is it a CEO’s job to grapple with misinformation? In part, because they’re expected to.

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Connected Leaders span countries, sectors, and backgrounds—but make an impact by being active, visual, engaging, and authentic. Here are three executives we’re following this month:

Guilherme Benchimol
Founder and CEO, XP Inc.

By sharing self-reflections, using personal language and addressing his audiences transparently, Benchimol facilitates open and honest discussions on social media, increasing trust between him and his followers.

Adrian Cheng
CEO and Executive Vice-Chairman of New World Development Company Limited

Cheng uses compelling videos and imagery to stop audiences in their feeds and draw attention to his most important issues, from his company’s innovations to combatting climate change to COVID-19 relief efforts.

Andre Soelistyo
Co-CEO, Gojek

Soelistyo keeps stakeholders updated on how they’re supporting small businesses during the pandemic – from a video interviewing app users, to an interactive graphic of their impact on Indonesia’s economy, to an explanation of its strategic investment in fintech.

Explore the Connected Leadership website or get in touch to learn more about how Brunswick can help you with your Connected Leadership journey.

Thank you,
Craig Mullaney

Craig M. Mullaney
Partner, Brunswick Group
[email protected] 

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