The Advisory | Brunswick Group
Perspectives

The Advisory

Issue 11 – 3 min read

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As we reflect on the year, the word resilience stands out.

From geopolitical upheaval to economic uncertainty to how and where leaders interact with employees post-pandemic, resiliency was key for effective Connected Leadership in 2022.

Looking to 2023, leaders must remain agile to communicate with a range of stakeholders. The online landscape is shifting rapidly, and to break through the noise, new strategies are required.

Read on for more on this topic and be sure to check out our Connected Leadership platform for more recent thinking here.

We hope everyone has a wonderful holiday season and are excited to reconnect in the new year!   

FROM THE COLUMN

Read the most recent column from The Brunswick Review: 2022 Digital Trends Wrapped

The ever-evolving digital landscape provides new opportunities for companies and C-suites to further increase their reach and efficacy online. To stand out from the crowd, we’ve outlined the industry trends that leaders and companies should bake into their 2023 digital strategies.

Learn what trends made the list and how you can use them to create a more engaging online presence.
 
+Read More

NEWS YOU CAN USE

Users Will Soon Be Able to Schedule Posts on LinkedIn and Instagram

The two platforms will soon allow users to schedule posts within the upload interface. Once live, test this function to accompany a content strategy and remember to assess the environment before scheduled posts publish.

Instagram Stories Lengthen

As video continues to be the most engaged with content across platforms, now videos shared to Stories can be up to 60 seconds. Find ways to incorporate long-form, narrative video within Stories where possible to increase engagement.

Facebook Allows Cross-Promotion of Instagram Reels

Reels can now be remixed and cross-launched to Facebook even if users do not have a Facebook account. While the Reels can be seen by anyone, experiment cross-posting this format surrounding milestones to increase visibility.

Twitter Blue Launches

Twitter has officially launched its new 'Twitter Blue' subscription service, which enables users to pay a monthly fee to gain access to a range of additional tweet features and tools, including editing of tweets, among other perks. Twitter will continue to evolve and build upon Twitter Blue under new ownership. Be sure to monitor changes on the platform and determine if the environment is right to post.

What's Next?

Explore the Connected Leadership website, subscribe to receive my latest Connected Leadership newsletter, or get in touch to learn more about how Brunswick can help you with your Connected Leadership journey.

Thank you,
Craig Mullaney

Craig M. Mullaney
Partner, Brunswick Group
[email protected] 
   

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