Our thinking

SVIABC Presents: Lessons from the Fire

In this interactive panel, we’ll talk to experts and practitioners in crisis communications who have played roles in major crisis communication events and lived to tell the tale. They will address such questions as:

  • How do you prepare in advance for a crisis?

  • Who is the right spokesperson and why?

  • How do you choose the right mix of channels or venues to communicate your message or strategy?

  • What is the right level of transparency?

  • What happens when you don’t get the response you want?