An American, German, Brit, she has worked all over the world and run global businesses from London, New York and San Francisco. She has extensive M&A experience, acquiring, on-boarding and optimizing returns on businesses. As CMO of IIR, Susanna was part of the management team that helped Irvine Laidlaw, the founder and Chairman, sell the business to Informa plc for $1.4bn, at the time the largest private sale in UK history. At Informa, Susanna became Investor Relations Director as well as CMO, and led its successful shareholder targeting and corporate narrative program.
A strategic and operational leader, combing creative vision with commercial execution, Susanna has led global expansion, innovation, NPD, digital-first and client growth initiatives in events, media and digital businesses. As CEO of WGSN, the world’s leading trend forecaster, she launched its Chinese service, numerous diffusion lines and Vogue’s first ever digital partnership.
She joined Brunswick from running her own boutique consulting firm Flying Trumpets where she helped privately owned and PE backed media businesses to articulate their purpose, define their strategy and align their product, sales and marketing to transform results; as well as advising on both buy and sell-side corporate activity.
She is an industry authority on B2B media, a thought leader on content marketing, and a sought-after speaker at creative, media and innovation events. She has spoken at the Cannes Creativity of Festival on multiple occasions.
Susanna read Philosophy and English at Cambridge University where she was also the Ladies’ Water Polo Captain and won blues for both swimming and water polo.
In a speech first given at the TexPrint annual dinner for its board, supporters and retail luminaries, Susanna Kempe argues that businesses should be run by creatives not accountants and for that to happen, we, the creatives, must finally, fully, and unequivocally, reject the false opposition between creativity and commercialism.
By Susanna Kempe
04 July 2017