Brunswick Arts connected clients Spotify and The Brooklyn Museum for the final stop of the exhibition of David Bowie is, a retrospective of the British rock idol’s life and career, creating a symbiotic exchange of resources and networks for both organizations.
A convergence of tech and creativity, Spotify’s statistical expertise on listener’s music preferences created a sophisticated marketing campaign which cast a wide net to reach large audiences through in app ads and a complete visual takeover of a local subway station in Manhattan. Visitor experience of the exhibition was enhanced by allowing viewers to stream any song or album by Bowie via Spotify before leaving the museum’s exhibition. The end result was a mutually beneficial partnership with record attendance for the Brooklyn Museum.
