Renfeng Zhao joins Brunswick Group as Partner in Beijing | Brunswick Group
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Renfeng Zhao joins Brunswick Group as Partner in Beijing

Brunswick expands its senior team of advisors in Asia

(Beijing) 1 February 2018 – Brunswick Group, a global advisory firm specializing in critical issues and corporate relations, announced today that Renfeng Zhao will join the Partnership. Based in Beijing, Renfeng will work closely with the firm’s 11 Partners and over 100 advisors in Greater China, as well as its global team across 24 offices in 14 countries, to advise Chinese and international clients on complex critical issues impacting business success.

Renfeng brings with him over 20 years of experience in journalism, communications and public affairs from a career that has spanned Asia and Europe. Renfeng joined China Daily in 1997 as a financial journalist and was part of the team that launched China Business Weekly, China’s first English-language business newspaper. He joined Kreab in 2007 and became Partner in London and was appointed Managing Partner for China in 2015 based in Beijing, advising clients on cross-border transactions and crises.

Susan Gilchrist, Group Chief Executive, said: “Renfeng will provide clients unique insight on the communications opportunities and challenges of China’s economic and regulatory landscape. His global experience and impressive background in the advisory and media worlds will enable him to work with our clients on critical reputational situations and in navigating complex cross border projects. We are delighted to have Renfeng onboard.”

“We are excited to have Renfeng join our team in China. At a time of unprecedented opportunity but also complexity for business, his broad network and knowledge base will be hugely valuable to our clients,” said Mei Yan, Senior Partner and Head of China.  “Since arriving in China over a decade ago, Brunswick has grown organically into the go-to firm for multinationals engaging in China and for the growing ranks of Chinese companies going global. That position is built on the unrivalled depth and breadth of experience within our team. Renfeng is an ideal addition.”

Renfeng Zhao said: “I’m excited to join this growing team. Brunswick has a fantastic range of clients and has been involved in many of the defining corporate situations of the past decade involving China. I look forward to working with the Brunswick team in China and our colleagues around the world to continue to build on this success.”

About Renfeng Zhao

Renfeng has over 20 years of experience in journalism and communications, including 10 years in Denmark, Holland and the UK. He specializes in cross-border communications for both Chinese and international clients.

Renfeng was previously a senior journalist with China Daily. He is a regular speaker at events and forums. Renfeng is a respected advisor, a Visiting Professor at the School of International Affairs of Renmin University, China and was a Research Fellow at the Oxford Institute for Energy Studies. He was awarded the EU Erasmus Mundus scholarship for a double Master’s degree at Aarhus University, Amsterdam University and CITY, University of London. He received his BA degree from Nankai University in China.

About Brunswick Group

Brunswick Group LLP is an advisory firm specializing in critical issues and corporate relations. Founded in 1987, Brunswick is a private partnership that has grown organically with 24 offices around the world. Brunswick established its China presence in 2004 with the opening of its Hong Kong office and in 2006 opened in Beijing. Today it operates across Asia Pacific with offices in Beijing, Hong Kong, Shanghai and Singapore.


Mei Yan, Senior Partner – Head of China

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