Stakeholders expect executives to use social media to lead. But it has never been more important to get it right.
The line that once sat between what is online and offline has been permanently erased. Leaders who understand the importance of communicating online build authentic, trusted platforms that advance business objectives and lead to tangible, real-world outcomes. From recruiting new talent, to fostering investor and media relations, to leading through crises, investing in effective digital leadership is now a business imperative.
Why should executives lead using social media?
4 to 1
By a 4 to 1 ratio, employees prefer to work for a CEO who uses digital and social media.
86% of financial readers say it is important for business leaders to use social media to communicate.
6 to 1
Financial readers trust Connected Leaders more than an executive who does not use social media by a 6 to 1 ratio.
What are the benefits of social media for a CEO?
We frequently hear apprehension from executives, but for every concern, there’s a scalable solution.
- Scale and control of messaging: Digital channels allow an executive to speak directly to stakeholders around the world, with control over the messaging, timing, and delivery.
- Lead and inspire employees: Not only do employees prefer to work for a CEO that uses digital, but executives have used their digital platforms to publicly recognize staff contributions and signal transparency to better engage and retain employees.
- Break out of the CEO bubble: Gaining unfiltered insight and engaging directly with stakeholders is invaluable in helping an executive better steer their organization.
- Build the ark before the flood: Investors and employees expect to hear from a CEO during a crisis. And while a CEO can’t simply sign up to social media amid a crisis, they can establish deep-rooted trust with stakeholders before it’s needed.