Before joining MerchantCantos, Patrick was a board director of Fishburn (part of AMV BBDO) where he led the branding and design part of the business advising clients including Barclays, Nokia, Prudential, SABMiller and Standard Chartered Bank. Prior to this he was managing director of one of Europe’s leading design agencies, Pauffley, where he advised clients on annual reports, sustainability, branding, digital and employee engagement. His clients have included Accenture, BP, Tate & Lyle and London Business School. In Asia, Patrick has advised AIIB, Alibaba, COFCO, GDS Services, Hong Kong Ballet, HSBC, The Link REIT, Shanda, WH Group and Wharf T&T on a range of brand, film and brand design issues. Patrick has an MBA from Henley Business School and is based in Hong Kong.