Louvre Abu Dhabi

Brunswick Arts was appointed to develop and implement a global communications plan for the launch of Louvre Abu Dhabi.

We coordinated a multi-national group of high-profile stakeholders ranging from governments in the UAE and France, to national museums, architects, artists and audiences. The launch of this iconic new institution for the UAE was a global media event and has helped position Abu Dhabi as an international cultural destination. Our work involved:

  • Designing and implementing a multi-phase programme to build support for the new museum internationally among art world professionals, global media and the general public
  • Leading on crisis communications, the announcement of news, facilitating interviews and liaising with the media, as well as offering strategic advice about the museum’s wider narrative and stakeholders’ engagement
  • Positioning Louvre Abu Dhabi as an independent museum whilst capitalising on the reputation of an iconic brand