Louvre Abu Dhabi - supporting the most anticipated museum opening of the year | Brunswick Group

Louvre Abu Dhabi - Supporting The Most Anticipated Museum Opening Of The Year

Brunswick Arts served as the global communications agency for the opening of Louvre Abu Dhabi, one of the most important museum launches of the decade.

Our team designed and implemented a global strategy, navigating stakeholders from government, media, art world, corporate partners, and the public. The project reframed the conversation around art and culture in the Gulf, positively centered Abu Dhabi on the cultural map, and launched a national icon for the UAE to be proud of.

Some 16,500 pieces of media coverage resulted, nearly 1,000 in the first 24 hours of the opening, with a total reach of nearly one billion.

Since the opening, we have continued to support the museum with leadership profiling, critical issues response, and narrative and messaging work to position the museum as a regional industry leader.