Katrin’s work and 25 year experience spans all sectors and industries, with a significant focus on insight based branding and positioning, employee engagement and organizational development as well as business and society.
Katrin joined Brunswick in March 2015 after previously having been Managing Partner of facit research, a Serviceplan subsidiary in Germany, for six years. Facit had been merged with PbS AG, a company that she had co-founded and managed for more than 18 years. At facit research she founded the business consulting division facit concept with the focus of insight based business consulting and coaching. Throughout her career, Katrin established and successfully launched a number of tracking approaches. These included the Loyalty Index and the Sustainability Image Score, the latter being used as an evaluation tool in the national German Sustainability Award. Katrin studied business, economics and psychology at LMU in Munich and is educated as systemic coach.
Chinesische Unternehmen bauen ihre Aktivitäten und Investitionen im Ausland mit zunehmender Geschwindigkeit aus. Unsere aktuelle Studie kommt zu dem Schluss, dass die Wahrnehmung des globalen Wachstums Chinas, trotz der angespannten Handelsbeziehungen mit den USA, insgesamt positiv bleibt. Allerdings zeigen sich erhebliche regionale Unterschiede in der Beurteilung von und Einstellung gegenüber China.
By Katrin Meyer-Schoenherr
27 May 2019