K11 - Launching Asia’s new museum-retail complex | Brunswick Group

K11 - Launching Asia’s new museum-retail complex

Brunswick Arts engaged with K11 to launch and promote the new flagship museum-retail complex K11 MUSEA, located at the heart of a new cultural district, Victoria Dockside, on Hong Kong’s iconic Victoria Harbour.

The district was designed through an international collaboration between Kohn Pedersen Fox, James Corner Field Operations, Ronald Lu & Partners, LAAB Architects, AB Concepts and PLandscape. The urban regeneration scheme totals to US$2.6bn and comprises 3 million-square-foot of art, culture, design, retail, entertainment, dining, hospitality and office space. 

At K11 MUSEA, a rotating public art programme showcases a collection of over 150 commissions and acquisition works created by more than 40 renowned local and international artists, including Elmgeen & Dragset, Erwin Wurm, Katharina Grosse, Zhang Enli and Carsten Höller. 

Our team designed a global campaign strategy, refined key messages and narratives to execute a regional and international media campaign targeting the arts, architecture and design media sectors.