Want to invest in France? Pay attention to politics | Brunswick Group

Want to invest in France? Pay attention to politics

Attracting foreign investment and promoting economic sovereignty, a tough balancing act

Since his election, President Macron has made France’s attractiveness to foreign investment one of his priorities, most notably by creating the annual “Choose France” summit that brings together business leaders from around the world to promote investment in France. The summit is usually held at the Château de Versailles in the days before Davos. The most recent edition, held on January 25, saw one hundred CEOs from major multinational groups, including Nestlé, Ericsson, Snapchat, Ferrero and Solvay, gather by videoconference. The “Choose France” initiative, combined with tax cuts, a reduced administrative burden for businesses, and Brexit, have enabled France to become one of Europe’s top destination for international investment.

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