Indianapolis Museum of Art- Launching A Rebrand

Supporting the Indianapolis Museum of Art as it unites its 152-acre cultural campus under a new name, Newfields, and focuses on the holistic visitor experience.

Brunswick Arts advised the leadership of the Indianapolis Museum of Art as it rolled out a new strategy and named its overall campus for the first time, offering an integrated visitor experience with art and nature. We supported the launch of the new identity with development of the core narrative, talking points, press materials, media training, press outreach, and advice on media strategies. A series of meetings with top editors and journalists in New York resulted in feature articles in The New York Times, The Art Newspaper, and Artnet. We positioned Newfields Director Charles Venable as a leader who is building on a legacy with experimental programming that fulfills the mission, sustains the organization, and meets the cultural needs of a diverse Indianapolis community.


Brunswick Arts advised the leadership of the Indianapolis Museum of Art as it rolled out a new strategy and named its overall campus for the first time, offering an integrated visitor experience with art and nature. We supported the launch of the new identity with development of the core narrative, talking points, press materials, media training, press outreach, and advice on media strategies. A series of meetings with top editors and journalists in New York resulted in feature articles in The New York Times,