High Level Climate Action Champions and Race to Zero: Towards a net zero economy | Brunswick Group
Perspectives

High Level Climate Action Champions and Race to Zero: Towards a net zero economy

Brunswick is a special advisor to the UN High Level Climate Action Champions (HLCs) and Race to Zero, providing strategic counsel on communications and campaign strategy.

Brunswick is a special advisor to the UN High Level Climate Action Champions (HLCs) and Race to Zero, providing strategic counsel on communications and campaign strategy.

During UNGA and UN Climate Week 2020, Brunswick designed and executed the Race to Zero opening ceremony which introduced the concept of systems transformation through the CEOs of five  companies that represent the potential to build (LafargeHolcim), move (Ford), feed (CP Group), connect (Microsoft) and engage consumers (L’Oréal) to achieve a net zero world.

Brunswick supported the positioning  and launch of the RTZ Breakthroughs at the WEF Davos Dialogues in collaboration with COP26 President Alok Sharma, former US Vice-President Al Gore and UN HLC Nigel Topping. The Breakthroughs define tipping points for accelerating the pathways to net zero across 30 sectors in the global economy.

Brunswick is also playing a key role in driving the strategic storyline as it relates to major milestones, providing a powerful insight into the key agenda- setting moments between now and COP26.

In addition to our strategic advisory role, Brunswick has played a principal role in advising on media strategy and driving proactive outreach, securing top tier coverage in outlets including the FT, Economist, BBC, Bloomberg, Reuters and the New York Times.