Cromwell Place - announcing a new model for the art market | Brunswick Group

Cromwell Place - announcing a new model for the art market

We raised awareness of Cromwell Place’s ground-breaking vision for the arts, launching in autumn 2019

Cromwell Place is creating a dynamic new arts destination offering a ground-breaking business model for London’s galleries, museums and arts businesses. Five Grade II listed town houses in South Kensington will provide individually designed exhibition spaces, viewing rooms, long term offices, hot desks and museum-grade art storage, coupled with full logistical and marketing support. Brunswick has raised awareness of this new vision for collaboration and flexibility in the art industry through messaging, media positioning and stakeholder engagement. We organised a range of interviews with the Director and senior management team in key national and international media outlets and coordinated a series of open mornings during Frieze 2017, inviting media and potential stakeholders to visit and learn more about the site prior to renovation. Following our campaign, Cromwell Place saw a surge of interest and applications from potential tenants and stakeholders.