Communicating Gratitude in Crisis | Brunswick Group

Communicating Gratitude in Crisis

Show Emotion. Connect with Stories. Match Words to Action.

Under sustained pressure, it is critical that your team knows you see and appreciate their extraordinary contributions.  Use your internal and external channels to reach employees and their families, leveraging the connective power of video and visuals whenever possible. As the examples below illustrate, keep it simple, fast, authentic, and sustained. 


A stylized thank you note by Pret A Manger CEO Pano Christou.

Walmart US CEO John Furner thanks associates with a 30 second video on his phone.

 Medtronic CEO Omar Ishrak shares a photo from a visit to the front lines.

 You don’t need design skills. Photograph a hand-written note. 

 Starbucks CEO Kevin Johnson spotlights specific Partner (employee) stories.



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