Brooklyn Museum - creating an international strategy for an encyclopedic museum

Partnering with one of New York’s leading museums to grow international footprint and raise global profile of its leadership team

Brunswick Arts works with the Brooklyn Museum on developing communications and marketing strategies to target international media, increase attendance from tourists in New York, identify potential new donors, and deepen the public’s understanding of the museum’s outstanding collection and its progressive mission.

In the first instance, we partnered the museum with Brunswick’s client Spotify for additional funding and marketing resources for the David Bowie is exhibition and secured a major profile of Museum Director Anne Pasternak in The Financial Times.

We also identified key territories, particularly China, in which to increase awareness of the museum and make introductions.