The British Museum - advising the UK’s most popular visitor attraction | Brunswick Group

The British Museum - advising the UK’s most popular visitor attraction

For over 15 years we have supported the British Museum on strategy and communications, as its influence has grown nationally and internationally.

We have provided strategic advice and public relations to develop the British Museum’s brand and profile around the world. Drawing on our international network, we have capitalised on milestone moments under two Directors, Neil MacGregor and Hartwig Fischer. Working in partnership with the in-house team, we have promoted blockbuster exhibitions, developed eye-catching 250th Anniversary festivities, launched new buildings and galleries, and advised on strategic issues. Our work has helped expand its network and form lasting relationships with British and global media and industry leaders. Today, the British Museum is the UK’s most-visited cultural attraction with over 6 million visitors each year, and it continues to build its international reputation as a must-see attraction and leading global resource.