The Bodleian Libraries - maximising institutional visibility during an international exhibition tour

With its rich collections, engaging exhibitions and pioneering digital initiatives, the Bodleian Libraries at Oxford University serve as one of the world’s leading research libraries.

Brunswick Arts has worked with the Bodleian Libraries for over two years, supporting them with their extensive exhibition programme as well as advising on strategic communications and media relations.

Their acclaimed exhibition Tolkien: Maker of Middle-earth drew over 138,000 visitors during its initial presentation in Oxford, smashing visitor targets and positioning the library as a welcoming institution, open to all. Brunswick Arts worked with the Bodleian to bring the story of the man behind some the twentieth century’s most-loved tales to life through never-before-seen drawings and manuscripts, securing coverage in leading outlets including the BBC, The Times, The Guardian, Financial Times and El Pais.

Following this success, Brunswick Arts was asked to support the subsequent tour to the Morgan Library & Museum in New York. We organised media relationship-building meetings for Bodley’s Librarian Richard Ovenden with leading outlets including The New York Times; The Wall Street Journal, and Vox, and secured multiple appearances for Ovenden on WNYC. We also coordinated with the Morgan Library to elevate visibility for the Bodleian during the press preview and within coverage of the exhibition.