Ash Spiegelberg and Rory Macpherson appointed Brunswick San Francisco and Shanghai Office Heads respectively | Brunswick Group
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Ash Spiegelberg and Rory Macpherson appointed Brunswick San Francisco and Shanghai Office Heads respectively

Brunswick expands its management capabilities in San Francisco and Shanghai.

Brunswick Group, the global advisory firm specializing in critical issues and corporate relations, is pleased to announce that Ash Spiegelberg and Rory Macpherson have been appointed Office Heads in San Francisco and Shanghai respectively.

Chief Executive Officer, Neal Wolin said: “These appointments strengthen our leadership and management capabilities in two of our most important markets. Ash Spiegelberg’s experience across multiple sectors and geographies, and his natural leadership capabilities, will enhance our ability to service clients and will prove enormously valuable in growing and deepening our business in the Bay Area and the west coast more generally. Rory Macpherson has been essential to the growth of our Shanghai office and his long-term China experience and expertise in investor relations and corporate communications will continue to bolster our presence in this dynamic market. I look forward to working with both in their new roles.”


About Ash Spiegelberg

Ash advises on all areas of corporate, financial and M&A communications. Ash worked in the creative industries for various film and TV commercials production companies before joining Brunswick in London in 2004.

He has worked extensively in the US, Asia, Europe, Africa and the Middle East. During his time at the firm, he spent five years in London before relocating to the UAE in 2009 and then moving to the U.S. in 2014. He has worked across multiple industries and advised a number of the world’s leading organizations including: Air Liquide, Diageo, Google, Intercontinental Hotels Group, Rolls-Royce, Thomson Reuters, Time Warner, Saudi Aramco and Southwest Airlines. He has also advised on more than 60 high-profile M&A and capital market transactions and projects for governments and private sector companies.


About Rory Macpherson

With close to 15 years working in mainland China, Rory has extensive experience advising Chinese and multinational companies on a wide range of corporate communications matters spanning IPOs and other capital markets transactions, cross border M&A, crisis management, corporate restructuring and litigation.

Since joining Brunswick in 2013, Rory has worked with numerous Chinese companies to enhance reputation and build engagement with international stakeholders. Notable clients have included Ant Financial, Yum China, ZTO and Sogou. He has also advised multiple international companies in the healthcare, consumer, energy and white goods sectors on complex China-related matters including government corporate corruption and anti-monopoly investigations, divestments and large-scale restructuring, strategy deployment and change management. 

Prior to joining Brunswick, Rory led the corporate communications and investor relations functions at Suntech Power for more than five years. He also previously worked for a public relations firm in Beijing. Rory received Bachelor of Arts and Bachelor of Commerce degrees from the University of Sydney and is fluent in Mandarin.


Brunswick Group

Brunswick Group LLP is an advisory firm specializing in critical issues and corporate relations. Founded in 1987, Brunswick is an organically grown, private partnership with 23 offices around the world. For more information, visit:



Alex Finnegan
Tel: +1 202.264.9544
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