Access Bank | Brunswick Group

Access Bank

Building a brand to match the vision of a leading bank.

The merger of Access and Diamond banks created the largest retail bank in Africa by customer base offering the power of banking to 29 million and counting.

The new brand had a big job to do - not least convince employees and customers to believe in more.

Redesigning the new Access Bank identity needed to be treated sensitively. Both banks had iconic brands and loyal customers. Diamond Bank, a leader in digital banking, was famous for its youthful, vibrant and human approach. Access Bank being the leading bank for business – trusted, global and fast.

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