Trends in data valuation among global investors
This year’s survey found that the global investment community in the U.S., the UK, Europe, and Asia continues to place a premium on companies that are best able to monetize the data they collect even during a period of market instability. Since 2014, data monetization’s impact on investor decision has increased by seven percent, with 41 percent of those surveyed indicating an effect. In addition, almost a fifth of analysts surveyed believe that a company’s ability to monetize data is the single most important driver of investments, a four percent increase since 2014.