Machines are listening to your earnings call | Brunswick Group

Machines are listening to your earnings call

Here's how a mining company learned to speak their language.

When the Associated Press announced in 2014 that its stories on quarterly earnings would be automatically written by software, the move made headlines. Today, AI-driven reporting is making headlines in a much more literal sense—by writing them. Roughly one out of every three articles posted on Bloomberg News now uses some sort of automated technology, and the practice has become so commonplace among leading news organisations that there’s an award for the best use of big data and AI in the industry. Earnings calls, given their reliance on numbers and fairly predictable format, remain a staple of automated journalism.

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