Shaping your narrative in the age of algorithms
Introduction
In today’s digital ecosystem, algorithms help shape stakeholder perception. Our Algorithmic Relations offering ensures your brand’s story is told accurately, consistently, and compellingly – across critical algorithmic touchpoints. We see Algorithmic Relations as an evolution of media relations. Just as we have strategies for engaging with the media – fact-checking, messaging alignment, and proactive outreach – we must now apply the same rigor to algorithms. Successfully shaping the inputs that AI engines draw on directly impacts the quality of the outputs they generate.
Brunswick’s Algorithmic Relations offer is designed to help companies proactively manage their digital and AI presence. We help ensure that narratives align with strategic objectives across search engines, social media, and emerging generative platforms, recognizing that more and more audiences will discover information about you through generative AI, rather than through your owned content channels directly.
Our key offerings
- Audit & Strategy: A focused discovery phase that delivers deep insight into your current AI and digital positioning, highlighting opportunities, risks, and clear strategic recommendations.
- Optimization & Implementation: A follow-on project that brings priority recommendations to life – addressing gaps, elevating performance to best practices, and tracking impact through defined KPIs.
- Ongoing Support: A flexible subscription model or engagement offering continuous monitoring, horizon scanning, periodic reporting, and strategic refreshes to keep your brand ahead as both companies and algorithms evolve.
Why choose Algorithmic Relations?
- Brunswick’s approach integrates the expertise of our global communications advisors, digital teams, and in-house AI engineers. We optimize the key elements that most influence corporate AI output – your corporate website and owned channels, news media coverage, third-party industry voices, and even traditional search results – to consistently reinforce and help control your brand’s narrative.
- LLMs are not deterministic, so they do not provide the same response to the same question every time. It’s about holistic management, so that your narrative has the best probability of coming through.
Our integrated effort ensures that whether you are managing a crisis, working to strengthen your reputation, or aiming to boost your digital discoverability, you have the comprehensive support and expertise you need.
Meet our experts
