Thorough, focused, and assertive, she is an invaluable ally and advisor to clients facing threats to business continuity and those looking to rebuild their corporate reputations. Working across the consumer, retail, energy, healthcare, and fashion sectors, Yi-Ke advises foreign multinationals and Chinese companies on everything from reputation and media relations, to internal communications and investor relations.
Yi-Ke has worked with a vast number of clients on high-profile litigation matters, anti-corruption investigations, environmental incidents, and safety crises, and this extensive experience underpins her ability to offer safe harbour to organisations facing down a storm. Not one to shy away from even the most complex mandates, she is able to rapidly get up to speed on a given issue and offer level-headed advice that will enhance a client’s standing with key audiences and stakeholders. Driven to articulate the details, she skillfully translates difficult and nuanced concepts into authentic, impactful narratives, all while providing a clear strategic direction.
Yi-Ke has a master’s degree in Translation and Interpretation from the School of English and International Studies at Beijing Foreign Studies University.