Yadan advises leading multinational clients on public affairs and corporate reputation, particularly at critical moments involving complex cross-border situations and geopolitical risks.

A former journalist, she brings her aptitude for analyzing complexity to her work at Brunswick, helping clients decipher the intricacies of geopolitical landscapes and decode China’s domestic policy environment.

Yadan has supported clients across the tech, consumer, financial services and non-profit sectors, from crises and regulatory affairs to financial situations and corporate positionings. She started her career as a journalist, reporting on China-related affairs for The Economist. Yadan joined Brunswick in 2019 from the Australian Embassy in China, where she led the public affairs and communications team. She is bilingual in Mandarin and English.