Ulrich is Partner since 2012 and Head of European Public Affairs since May 2021. He provides strategic communications advice, reputational guidance and senior counsel to international and domestic companies.

Ulrich joined Brunswick's Berlin office in 2012 after more than two decades following German politics, both as a journalist and as a senior government adviser.

Ulrich started his journalistic career in 1990, reporting on the last months of the GDR and its only democratically-elected government, in which Angela Merkel started her political career as deputy spokeswoman. Over the following 16 years, Ulrich worked as a political correspondent and bureau chief of Süddeutsche Zeitung, Berliner Zeitung, Der Spiegel and Bild am Sonntag. In 2006 he joined the Ministry of Foreign Affairs (Auswärtiges Amt) as advisor and speechwriter to then Foreign Minister and Vice Chancellor Frank-Walter Steinmeier, who is Federal President of Germany since 2017.

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