Seth served as Shanghai Bureau Chief of the New York Times for five years, part of a decade of experience as a journalist based in China. Since then, Seth has served in numerous roles as a communications strategist and adviser. For eight years, he led media relations, digital strategy and special events as Head of Communications at the Global Fund to Fight AIDS, Tuberculosis and Malaria. He previously headed the New York Office of a strategic communications firm, Sitrick and Company. While at the New York Times, he won a Pulitzer Prize as part of a team covering breaking news.