A President at the Cement-Building Materials Business of one Southeast Asia’s leading conglomerates, SCG (formerly known as the Siam Cement Group), Nithi Patarachoke recently spoke with Brunswick about leadership, sustainability commitments, and key trends set to shape Southeast Asia.
Established in 1913, SCG is the largest and oldest cement and building material company in Southeast Asia, operating today in over twenty markets around the world. Headquartered in Thailand, SCG is comprised of three core businesses: cement-building materials, chemicals and packaging.
Leading the Cement-Building Materials Business as President is Nithi Patarachoke, a role he has held since 2018. That position places Patarachoke at the helm of the business which generates a high amount of SCG’s revenue—and also its emissions. The former means that the cement-building materials business has an important role to play in SCG’s aggressive investment strategy in ASEAN countries, particularly Vietnam, while the latter means that the business has a key role to play in meeting SCG’s ambitious sustainability targets, including ones the company has set for 2030 and 2050.
In a wide-ranging conversation with Brunswick’s Dararin Choomsai Na Ayuthaya, Patarachoke reflected on what it will take to reduce greenhouse gas emissions in a hard-to-abate sector like cement—an industry responsible for almost 8% of global emissions. “We needed to disrupt ourselves before being disrupted by rapid changes,” he says.