QC Liang | Brunswick Group
QC Liang

QC Liang

Partner, Beijing

For nearly 30 years, QC has provided invaluable counsels to both global and Chinese companies facing extraordinary pressure, challenges and changes.

A veteran in corporate communications and brand reputation management, he wields his deep insight into China’s robust and fast evolving markets to mitigate risks and enhance brand assets. QC has worked across a variety of sectors covering TMT, energy, consumer goods, and entertainment industries, with a focus on bringing strategic value to clients in the areas of issue & crisis management, ESG communications, and social /digital strategy.

QC’s approach to advisory is firmly rooted in his understanding of business environment and communications dynamics, having held senior positions both in-house (as head of global branding at TCL Corporation, secretary general of TCL Charity Foundation) and on agency side (as China president and CEO of H+K Strategies). He started his career with China International PR Association (CIPRA) and assisted two global agencies (Fleishman-Hillard, and APCO Worldwide) with the establishment of their China offices.

QC is actively involved in various industry associations and professional groups. His exceptional insight makes him a sought-after member of jury boards for creativity and innovation, including the ROI Awards, Effie Awards, Dandelion Awards among others.