Building defense against social contagion
Introduction
Our consultancy team can help your company develop a stronger reputational defense when facing criticism and social contagion.
The reputational measurement we offer through our Net Defender Score consultancy services stands out from other current reputational measurements as it captures the social context of real-life interaction. It tells us not just how a company is perceived, but how likely people are to defend the company when it comes under fire.
And here’s the reality: most companies are far more vulnerable than they think. Corporate America’s functional reputation rests on a knife’s edge. Our Net Defender Score consultancy team can calculate the risk to your company by assessing both your company’s potential criticizers and its strong defenders.
Why this matters now
Our Net Defender Score consultancy services are built for the digital and viral age. The rise of social media, coupled with a sharp decline in corporate confidence since 2018 has led to increased scrutiny of company actions, operations, and the issues on which they speak out. Our consultancy team measures the degree to which an organization’s supporters will defend it against live criticism.
Our research shows that 68% of Americans have criticized a company to a friend, colleague, or family member in the past year. But 57% have also defended one. That 11-point gap is where reputations are won or lost.
The companies that succeed in this environment will be those that understand their reputational terrain – and act on it. We can provide the roadmap.
Our Net Defender Score consultancy offers
We deliver actionable data to:
- Identify your staunchest advocates: These are the people who will go to bat for you when it counts. Know them. Empower them. Celebrate them.
- Engage your soft supporters: These are the quiet allies who could become vocal defenders with the right engagement. Don’t overlook them.
- Mitigate your high-risk groups: These are the audiences most likely to criticize you. Understand their concerns. Address them authentically.
- Build your network of champions: Reputation is a team sport. The more defenders you have, the stronger your position.
Our Net Defender Score consultancy has been developed, built, and tested by the Brunswick team of Henry Timms, Robert Moran, Dave Wilson, and Gabe Imber.
Meet the team
