Everything a business does effects its reputation, and standout in a world of content saturation is hard won. Creativity in all forms of communication has therefore become a business imperative.

Matt Shepherd-Smith

Chairman, MerchantCantos

Matt works with Brunswick and MerchantCantos to ensure we maximize the opportunity to provide integrated strategic and creative solutions for our clients. With more than 25 years experience within advertising agencies, Matt brings a consumer communications perspective to predominantly corporate communications challenges, and believes passionately in the importance of creativity in business.

Matt has also worked within client companies, most recently as Global Brand Director at Blinkbox, the digital entertainment company previously owned by Tesco.

He began his advertising career at Lintas, followed by Leo Burnett and then Bates Dorland, before joining TBWA in 1998. He spent 11 years helping it to become one of the UK’s most awarded creative agencies with clients including adidas, apple, Sony PlayStation, Mars, John Smith’s and Nissan. He was appointed CEO of the agency in 2006. He has also run his own consultancy specializing in brand strategy and design.