Matt has also worked within client companies, most recently as Global Brand Director at Blinkbox, the digital entertainment company previously owned by Tesco.
He began his advertising career at Lintas, followed by Leo Burnett and then Bates Dorland, before joining TBWA in 1998. He spent 11 years helping it to become one of the UK’s most awarded creative agencies with clients including adidas, apple, Sony PlayStation, Mars, John Smith’s and Nissan. He was appointed CEO of the agency in 2006. He has also run his own consultancy specializing in brand strategy and design.
He challenged everything, to his benefit. “In the realm of perfection” is a 2018 feature-length documentary by the French director Julien Faraut about John McEnroe, focusing on the 1984 French Open at Roland-Garros. It is an extraordinary film, not least because in it we see something most unusual in sport.
By Matt Shepherd-Smith
20 July 2021