How companies articulate their ESG agenda matters more than ever. For the healthcare sector, which is experiencing a period of rapid change in its ESG fortunes, the issue is increasingly important.
The stakes are high, with more than $2.7 trillion of assets managed in ESG funds around the world at the end of last year, according to financial services company Morningstar.
The challenge for the healthcare industry is to broaden its ESG communications strategy in the wake of the COVID-19 pandemic – a traumatic event that has both focused attention on the importance of healthcare in society and raised the profile of sustainability as a business imperative.