Prior to Brunswick, Adam was a Managing Director with Accenture, leading their European Pricing team, guiding and managing pricing, profitability and sales effectiveness matters across the region. He was also a member of Accenture's Global Negotiations Centre of Excellence. Adam spent his early career as an Officer in the British Army where he rose to the rank of Major while serving in a wide range of roles at Regimental Duty, within Headquarters LAND Command, the Ministry of Defence and on operational deployments.