Barney Southin
Director
Barney leads the firm's media analytics team, researching important public conversations about clients, issues, and the voices shaping them. His work helps organisations better understand how their reputation is being formed and how their external communications are landing.
Barney has supported clients across sectors and in a wide range of contexts—from crisis response and issue management to thought leadership, campaign measurement and narrative development. With more than a decade of experience in media research, Barney brings deep expertise in methodologies, supplier ecosystems, and emerging tools, particularly the application of AI, now central to his team’s work.
Before joining Brunswick to help set up the firm’s digital practice, Barney worked as an online journalist at The Economist in London and New York, where his team won several industry awards. He also spent two years advising AstraZeneca’s global corporate affairs team on best practice digital communications.
He holds qualifications in journalism and reputation management, and is a graduate of the University of Cambridge and Columbia University.