Yi-Ke Hong

Yi-Ke leads Brunswick’s consumer sector work in Asia, advising some of the world’s most renowned companies in fashion, beauty and retail.

She specializes in complex cross-border projects, supporting clients through reputation and issues management, crisis communications as well as sustainability issue along retailers’ value chain.

In addition to her sector focus, Yi-Ke brings over 10 years’ experience counselling both international and Chinese companies across a wide range of practice areas including profile raising, stakeholder engagement, crisis, M&A, and employee engagement.

She holds a master’s degree from Beijing Foreign Studies University.