Phil joined Brunswick from the Omnicom-owned corporate communications consultancy, Fishburn, where he was a Board Director and Head of Sustainable Business communications. In his time there, Phil acted for global clients including Nestle, Shell, SABMiller, Britvic, BT and Novartis, creating C-suite thought leadership platforms on business-critical societal agendas, developing social purpose narratives, and designing flagship CR programmes. He advised on numerous strategic communications campaigns, helping companies to win positive recognition for their contribution to society from media, government and civil society, often in the wake of activist attacks.
Prior to this, Phil directed communications for Climate Week, a multi stakeholder campaign backed by big businesses such as Tesco, EDF Energy and Aviva, leading thinkers including Lord Stern, A-List celebrities, and major NGOs. In addition to coordinating the Government's role in the campaign, he brokered a multi-platform content collaboration with the BBC and News Corp. He began his career as a consultant for a specialist London consultancy, working on issues-led public engagement campaigns for Virgin and Orange (now EE), as well as major NGOs including WWF, Friends of the Earth, and Cancer Research UK.
Phil read English at Sidney Sussex College, University of Cambridge and writes regularly on the role of business in society for The Guardian, Huffington Post, Marketing and Campaign magazine. He is also a trustee of Dramatic Need, a children's arts charity working in Rwanda and South Africa supported by the film director Danny Boyle.
A couple of weeks ago a CEO expressed their frustration at employees not understanding the company strategy. They said: “when I ask employees to explain our strategy, each person gives a different answer. What can I do?”
By Nick Howard
04 October 2018