A company’s online reputation comprises many factors, few of which are in its control. Leadership through proactive digital communications is the only way to manage a company’s online reputation.

Zack Condry


Zack Condry is a Director on the digital team in the Washington, DC office. Zack specializes in developing and executing digital communications strategies to help companies navigate major crises, regulatory issues, and reputation management challenges.

Prior to joining Brunswick, Zack worked in digital crisis communications and public affairs at Edelman Public Relations where he led digital strategy for the 2015 GE labor negotiations – an effort that won PRWeek’s award for Internal Communications Campaign of the Year. Before entering corporate communications, Zack managed political campaigns in several states and later served as a digital strategist for many high-profile campaigns. During his time in politics, Zack received two awards from Campaigns and Elections Magazine, the "Rising Star" and a "Top 50 Influencer in American Politics."

Zack has been a guest lecturer on digital crisis communications and political strategy at George Washington University, Georgetown University, The University of Tennessee, and Google’s DC headquarters.