Xiaoni joined Brunswick in 2014 from Shell where she served as official spokesperson for Shell in China. Xiaoni has extensive experience engaging with local and international media in China. During her time at Shell she managed a range of media-related roles – from developing and executing media engagement strategies and conducting senior executive media training to issue/crisis management and corporate reputation work.

Prior to working in-house, Xiaoni worked in media during which she served as a senior editor/producer at CNN and director of programming at Sun TV, in addition to working as a reporter for multiple Chinese national media outlets earlier in her career.  In her time in journalism she covered a variety of major international as well as China stories and had her work recognised with awards including a News & Documentary Emmy Award and an Alfred I. duPont-Columbia University Award.  Xiaoni holds an MA in Journalism from the University of Texas at Austin and a BA from Renmin University of China.