The right communications strategy helps a company achieve that balance by supporting the company’s legal position, while protecting its reputation.
Communications outside the courtroom can be tricky, particularly when a company is fighting on multiple fronts and anything said in one forum can have implications in another. But time and again, we’ve seen that litigants that prioritize the outside world – with its echo chamber of 24-hour news and digital-user-led discussions – better weather the litigation storm.