If you want people to pay attention, film and a distribution plan have to be a part of your communications mix.

Toby Low

Partner, Managing Director, MerchantCantos

Toby Low is a Partner at MerchantCantos with particular responsibility for Film and Live, as well as driving the growth and strategic vision of the agency.

He is a senior adviser to clients on film strategy, and specialises in helping them with regular communications to employees and external stakeholders. He works across all sectors but has a particular focus on financial and professional services.

Toby joined MerchantCantos from World Television where he was Managing Director. He started his career in broadcasting as news editor at CNBC moving on to become a senior broadcast journalist at the BBC, before running the UK’s first personal finance TV station, The Money Channel. He is a graduate of Oxford University.