During a period characterized by crises and conflicts, Connected Leadership has proven to be critical for preparedness and resiliency. In the past month, we’ve seen executives use their platforms to support Ukraine in innovative ways – ranging from announcing significant actions companies are taking to help, to sharing photos of CEOs and colleagues providing assistance at the border, to allowing humanitarian organizations to “takeover” executive channels.
In our increasingly saturated news environment, social media provides a direct line of communication to inform and reassure stakeholders when clarity, control, and scale are essential. And it’s increasingly expected, as 9 out of 10 financial readers cite the importance of Connected Leadership during a crisis. Adaptive executives who build trust before it's needed and have an established channel for digital engagement are better positioned to lead more effectively when it matters most.
With social media changing expectations for businesses, read on for more on how leaders – including board members – can strategically use social media and what questions they should be asking to mitigate risk.