As some companies and their leaders return to the office, Connected Leadership remains more important than ever.
Our 2021 Connected Leadership Report, conducted in 13 markets late last year, showed that for many employees, post-pandemic working environments will no longer be entirely in an office. And a recent Brunswick Insight survey of 1,000 U.S. workers found that 47% of employees would prefer to split time working in the workplace and remotely. For executives grappling with how to engage employees in a flexible working environment, digital channels are key.
By not adapting to this style of visible online leadership, business leaders may leave valuable opportunities on the table—opportunities to empower coworkers, reach key audiences and showcase more authentic and personal leadership. As my latest column explores, being on social media is not about vanity; it’s about leadership.