Since 2009, he has led the transformation of MerchantCantos into an award-winning, international creative agency, with offices in Europe, North America, Asia and the Gulf, expanding its range of Offers to include Brand, Investor Communications, Employee Engagement and Sustainability.
He started his career as a business journalist, working for the Mail on Sunday and editing Investor Relations magazine. He is author of several publications, including the London Stock Exchange’s Practical Guide to Investor Relations, and also sat on the ICSA working group on the future of digital communications. Today, Richard acts as a trusted advisor to clients such as Anglo American, Aviva, Lloyds Banking Group and Old Mutual, as well as leading brand and advertising campaigns.
The tabloids revel in it. Whether it is an airline that wrestles its passengers to the ground, or a CEO that launches a crusade to track down a whistle blower, the media likes little more than high profile examples of a corporate culture that has gone astray.
By Richard Carpenter
15 September 2017