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2014 Brunswick investor use of digital and social media survey

Trends in the use of digital and social media by the investment community

26 February 2014

2014 Brunswick investor use of digital and social media survey

Brunswick is pleased to announce the release of our fourth annual survey on digital media usage by the investment community. Key findings from the survey include:

  • 70% of investors believe that the role of digital media will play an increasing role in future investment decisions
  • 29% of investors are proactively following up on leads initially found on micro-blogging services, such as Twitter
  • Twitter influence continues to expand, but its growing influence may be under-reported due to recent inclusion on other platforms, like Bloomberg
  • In ranking their top sources, investors gave information direct from companies an average rating of 1.9, higher than any other source
  • 35% of investors listed real-time subscription services, like Bloomberg, as becoming more valuable for their work, compared to 22% on our last survey  

The related Investor Survey press release is also available in Chinese. Click here to download the PDF.

Download the infographic (PDF)

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