Through user research, interaction design, prototyping and user testing, Piers’ maturity in User Experience means he always champions the needs of the user and the UX strategy/design is empathic to their needs. This creates delight, which in turn increases user loyalty with a brand.
Prior to Brunswick, Piers has been working in digital for over 27 years, which includes co-founding his own agency focusing on feature film digital engagement for Universal Pictures, through to providing UX design consultancy services for Oxford University Press, Elsevier, Hitachi Capital, and Vodafone.