Piers Berry | Brunswick
Piers Berry

Piers Berry

UX Director

Piers is UX Director at Brunswick and leads the UX research, ideation, and design output for digital products and experiences.

Through user research, interaction design, prototyping and user testing, Piers’ maturity in User Experience means he always champions the needs of the user and the UX strategy/design is empathic to their needs. This creates delight, which in turn increases user loyalty with a brand.

Prior to Brunswick, Piers has been working in digital for over 27 years, which includes co-founding his own agency focusing on feature film digital engagement for Universal Pictures, through to providing UX design consultancy services for Oxford University Press, Elsevier, Hitachi Capital, and Vodafone.