During the course of Sabine’s 12 years at Brunswick in Germany she has watched it grow from one office to three. A trained banker specializing in financial communications she talks to us about the German market over the last 12 months and her activities outside of Brunswick.
When I joined the firm in 2002 that was shortly after Brunswick opened its first office in Germany. Coming from another PR firm at that time it was clear to me that Brunswick was different and brought something completely new to the market. I thought it was a great opportunity to be part of what was clearly to be an exciting endeavor.
My focus was always on financial communication, everything that is capital markets related. This could be IPOs or M&As but also restructurings or investor relations work. Sector wise I specialize in financial institutions. A banker by training, I have always had a particular interest in the development of the sector. Personally, I think it is one of the most interesting areas for communications work in the coming years.
Seeing the German business grow and develop over more than 10 years from a handful of people in Frankfurt back in 2001 to three offices and 40 people today was a great experience. For me, it is rather the small events in our day-to-day business such as a good story, a happy client or a pitch won after a great team effort that make the job rewarding.
At the beginning of my career I was very much a “black and white” person. I found it hard to accept that people took decisions that didn’t make sense to me. To understand that there are different perspectives and usually more than one way to go is something that is key to advisory but also helps with your personal development.
Well, the big charm of our job is that no two days are the same. Obviously, there is a certain daily routine that includes media monitoring, team meetings and conference calls with clients. But in most cases, the day does not evolve as expected. News travels fast today so it is key to stay alert and be able to react quickly. Like my colleagues in Germany, we are also travelling quite a bit due to the decentralized nature of the country.
Clearly the people. With many of them I have worked with for several years now. It is an atmosphere of openness and trust and most importantly it is fun.
We did surprisingly well given the bumpy market last year. We worked on some of the largest listings in Germany as well as on a number of high-profile M&A transactions particularly in the last six months. We also recognized increasing interest from clients in the fields of reputation management and employee engagement.
There are actually quite a few things I would find hard to live without but if I had to decide for one thing it would definitely be my family.
I’m a member of the German Public Relations Association. Also, I’m a member of the Working Moms – a German-wide association that encourages women to pursue a career with children. Germany is clearly lagging behind when it comes to women in leadership positions so I find it really important to make sure young women feel they have the opportunity to pursue the way they want.
I am a member of Lazarus, an association that takes care of homeless people in Frankfurt. They are doing a very important job that helped many people to live a life in dignity.
If you would like to carry on the conversation with Sabine, visit her profile for her contact details.