In 2006, Beijing became the first Brunswick office in Mainland China. We opened two years after establishing our China presence in Hong Kong with a mission to help multinationals address the critical issues they face in China and support the increasing number of Chinese companies going global.
Now with a team of more than 60 based in Beijing and Shanghai, we work closely with our offices across the region and around the world to deliver on our mission. Today we are the leading corporate relations adviser supporting companies operating across China and Chinese companies going global.
We support clients going through significant corporate milestones—from companies pursuing mergers and acquisitions to those seeking initial public offerings on global exchanges. We are called upon to advise clients whose reputation and business continuity is at risk due to emerging issues and crises. We work closely with clients as they build their reputation among key audiences. Our work spans regulatory and public affairs, corporate responsibility and sustainability, employee communications, media relations, digital and social media engagement, crisis management, and litigation communications.
We are at the forefront of emerging issues in China impacting corporate reputation. From engaging with social media to mitigating cyber security risk and navigating the changing landscape of China’s competition enforcement policy.
Our team in China helps multinational clients understand the political, regulatory, economic and cultural environment in China and to ensure their corporate relations strategies are set for long-term success.
Since our very early days in China we have worked closely with leading Chinese companies as they invest in new markets. Succeeding internationally requires more than just financial capabilities, it requires building a reputation in each new market that is backed by a clear global reputation and long-standing corporate values. With 30 years’ experience and a network spanning 24 offices in 14 countries, Brunswick leverages our in-depth local expertise and experience in key international markets to help Chinese businesses understand the local landscape and communicate their values to the right stakeholders through the right methods.