Demonstrating how your business delivers social value can help you energize your leadership and build stronger, trusted relationships with stakeholders.

Maria Figueroa Kupcu

Partner, Head of Office

Maria heads the NY Office of Brunswick Group and is a senior advisor specializing in reputation campaigns, issues management and social purpose communications. She has anchored the Business & Society offer in the U.S. and developed Brunswick’s global stakeholder engagement offer.

Before joining the firm in 2007, Maria was Director of International Political and Corporate Campaigns for the research firm Penn, Schoen & Berland Associates (PSB). A seasoned opinion researcher, she has advised presidential and mayoral campaigns in countries including: the Former Republic of Yugoslavia, South Korea, Ukraine, U.S.A. and Zimbabwe. She brings her experience in political campaigns to help corporate and non-profit clients build engagement strategies.

Maria began her career with the United Nations, working to reconcile government, business and NGO positions on environmental and social issues such as water risk, gender issues and labor rights. Maria’s clients span sectors and she has particular experience with consumer industries, energy and resources, and foundations. She is a graduate of the Harvard Kennedy School and Tufts University, where she is a board member of the Institute for Global Leadership.